The South-Mediterranean region (3) is characterized by numerous overlooked heritage sites that are poorly publicized for the tourism industry. This drawback reflects in the academic sector that needs to acquire the suitable skills for innovative Management of Cultural Heritage via Tourism Development. The academia requires the inauguration of a blended education that delivers an intermediate shade between Heritage, Planning, Tourism, and Economics.
The Touritage project aims to delineates the drivers connected to the potentials of cultural heritage in the context of developing a touristic destination, encouraging a socio-economic recovery. From another angle, it also investigates the role of touristic sites in promoting the preservation and revival of heritage assets.
The project will implement Intensive Study Programs (ISP) in six universities, promoting peer-learning approaches while allowing the urban development of the case studies in Italy, Spain, Egypt and Tunisia. It will provide a Strategic Partnership between HEIs, in order to address the issues found in Heritage Management education associated with tourism promotion, addressing the insufficient exploitation of heritage assets (tangible & intangible).
Touritage project will approach the field of heritage management by tackling 6 main threads: Urban Planning, Socio-Economic Planning, Architecture Directives, Creative Usage, Environmental Efficiency, and Circular Economy.
The project has a cross-sectorial approach, as it will involve several sectors during the ISPs, including the academia, business, tourism, heritage authorities, local government, and local citizens.
COORDINATOR
BENEFICIARIES
- UNIVERSITY OF GRANADA – UGR
- LEGACY OF AL-ANDALUS
- ARAB ACADEMY FOR SCIENCE, TECHNOLOGY AND MARITIME TRANSPORT – AASTMT
- Nahda University in Beni Suef – NUB
- UNIVERSITE OF JENDOUBA – UJ
- UNIVERSITE DE GABES – UNIVGB
- CENTRE DE CALCUL EL KHAWARIZMI – CCK
